TransCanna to Maximize Value Proposition with Expansion of Sales, Fulfillment and Distribution Strategy
TransCanna Holdings (CSE: TCAN) (OTC: TCNAF) (FSE: TH8) is pleased to announce that it has developed a comprehensive strategy for a four-phase expansion of sales and fulfillment in the Northern and Southern California markets for all TransCanna brands.
Phase 1 has been initiated and includes Lyfted Farms expanding the geographic reach of its distribution into dispensaries and deliveries in major northern California markets such as Sacramento and San Francisco. For the first time, dispensaries and customers in those markets will have access to all TransCanna brands. The company will bolster its sales team and onboard an additional 50 of the most productive retailers in those markets by end of Q1 2020.
Phase 2 is scheduled for the beginning of Q1 2020 and will focus on the distribution services. The Company will be installing state of the art packaging equipment that will increase productivity and efficiencies for the purpose of onboarding additional co-packing and fulfillment clients such as cultivators, manufacturers, and microbusinesses. They will also increase the number of delivery vehicles. This will enable TransCanna to leverage its service capacity to increase the number of brands delivered to dispensaries and retailers.
The company will start Phase 3 in Q2 of 2020 with a broad scale sales initiative focused on the penetration of TransCanna brands into the greater southern California market. Los Angeles represents the largest cannabis and edibles market in California and will require a targeted strategy for fulfillment and sales. The company is projecting to procure an additional 75 dispensaries and deliveries in the greater Los Angeles region by end of Q3 2020.
Phase 4 will be the build-out of over 20,000 square feet of distribution in the company-owned Daly building in Modesto, that facility and will be in operation by end of Q2 2020. Production, sales and third-party services will scale exponentially by end of Q4 2020.
“We see distribution as a key to the success of our strategic plan. There is great demand for all our products and as we expand the number of brands in our portfolio controlling the distribution channels will differentiate us from our competition,” said Steve Giblin CEO of TransCanna.
On behalf of the Board of Directors
CEO, TransCanna Holdings
About TransCanna Holdings
TransCanna Holdings Inc. (CSE: TCAN) (OTC: TCNAF) (FSE: TH8) is a California based, Canadian listed, company building Cannabis-focused brands for the California lifestyle, through its wholly-owned subsidiaries.
Today’s TCAN Price Action
Shares of TransCanna’s CSE listed stock closed today’s trading session at $0.71 per share, up 11% on the day. Taking a look at a 3-month chart, it’s becoming clear that TCAN’s stock has likely bottomed after making a higher low of $0.49 on December 2, 2019. Since then, the stock has risen 45% and looks primed to potentially break out above the $1 threshold in the near future.
Each recent surge higher has been supported by increased volume followed by brief periods of consolidation with the stock now headed towards the tail end of a large bull pennant. Textbook price action as the cannabis bulls look to take back control as we head into 2020. Investors looking for a growth play with strong technicals should consider adding TransCanna to their portfolios to position themselves for a potential rally to kick-off 2020.
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