The deal gives Organigram, through its adult use brand Edison Cannabis the exclusive Canadian rights to Feather’s proprietary vaporizer pen technology and form factor. Once the new Health Canada edibles and extracts regulations kick in later this year Organigram will target the adult use market with the new disposable vaporizer pens and 5/10 thread cartridges.
“A successful recreational cannabis market requires that licensed producers and their partners continually reimagine the cannabis experience,” says Ray Gracewood, Senior Vice President, Marketing and Communications, Organigram. “It is critical for Organigram to find unique ways to offer customers the kind of value that will help differentiate our brands. The future is in providing unique opportunities for customers to explore the product.”
The new Feather deal will compliment Organigram’s recently announced partnership with PAX Labs, a leading closed-loop vaporizer technology company.
“We are thrilled to be working with Organigram”, says Patrick Lehoux, CEO, Feather. “As patients, enthusiasts and advocates for the cannabis community, we are committed to applying our diverse skills to produce the best experience for consumers. Our partnership with Organigram opens new and exciting opportunities for us to do just that. We believe in the Edison brand and Organigram’s best-in-class facility ensures that we are partnered with a team committed to producing a consistent, premium product.”
“Organigram has been proud to offer our customers high-quality products they can depend on,” says Gracewood. “Next, we want them to also depend on our ability to surprise and delight them with new thinking and novel products and technology.”
Organigram has plans to reach out to all 10 provinces it has supply deals with to showcase their new Feather cartridge-based disposable vaporizer units.
About Organigram Holdings:
Organigram Holdings Inc. is a NASDAQ Global Select and TSX Venture Exchange listed company whose wholly owned subsidiary, Organigram Inc., is a licensed producer of cannabis and cannabis-derived products in Canada.
Organigram is focused on producing high quality, indoor-grown cannabis for patients and adult recreational consumers in Canada, as well as developing international business partnerships to extend the company’s global footprint. Organigram has also developed a portfolio of legal adult use recreational cannabis brands including The Edison Cannabis Company, Ankr Organics, Trailer Park Buds, and Trailblazer. Organigram’s primary facility is located in Moncton, New Brunswick and the Company is regulated by the Cannabis Act and the Cannabis Regulations (Canada).
About Feather Company:
Feather Company Ltd. is a lifestyle design brand. We believe that good design combined with quality cannabis makes for great intuitive experiences. Our mission is simple, we make great products that elevate the everyday, one person and one moment at a time. With offices in Toronto, Sudbury, and Ottawa, our multidisciplinary teams include brand, product design, research & development and marketing.
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