From Black Market to Platinum Rewards
Datable Technology Corp. (TSXV: DAC) (OTCQB: TTMZF) is leveraging their core Software-as-a-Service (SaaS) product, PLATFORM3 to move from consumer loyalty to a first-of-its-kind and best-in-class solution for public cannabis companies and its shareholders. It’s blazing trails in the red-hot cannabis sector with technology that is useful to any company looking to increase awareness, educate investors, raise capital, and keep shareholders engaged while rewarding them for their loyalty. Datable has worked to build specialist expertise and strategic relationships in the cannabis industry. This morning Datable announced that The Cannabis Investor will be assisting them with the launch of their new Investor Rewards & Loyalty Platform flexxiNVEST.
flexxiNVEST is an investor rewards & loyalty portal designed to encourage investors to engage and interact with public companies. Investors can register to become members of flexxiNVEST to earn rewards for consuming content published by public companies such as press releases, investor presentations, research reports, newsletters, corporate videos and so forth. Members can also earn valuable rewards for completing tasks such as registering as a shareholder, requesting contact with companies’ investor relations, completing surveys, referring friends and sharing content on social media. The platform can help public companies enhance shareholder loyalty, expand investor awareness and build a database of investors and shareholders. flexxiNVEST captures valuable investor data that can be used to retarget investors with digital advertisements. Members will able able to redeem their reward points for any of the gift cards supported by flexxiNVEST including iTunes, Walmart, and Starbucks. Other company specific options may include discounts on products, site visits, tickets to company events, lunch with the CEO, and branded merchandise.
Investors should remember that Datable’s PLATFORM3 has been battle tested by millions of consumers and some of the largest brands in the world, including Universal Pictures (which just renewed for a third year with Datable), Monster Energy, Kroger, Jack Link’s, Snickers, 7up, Dr. Pepper, Doritos, Huggies, Rubbermaid, Toro, Molson Coors, Unilever and 20th Century Fox. It’s also important to note that flexxiNVEST can be implemented in any sector, not just cannabis. For obvious reasons, the company has chosen to target the cannabis industry first as it is clearly thriving and the investor relations budgets are very robust.
The burgeoning cannabis sector is one where individuals are just now starting to establish their feelings about companies, based on everything from the product’s taste and effects to its visual appeal and corporate social responsibility (CSR). As customers need education and support, so do shareholders. What’s most important to today’s consumers? Access. They need information wherever they are, whether that’s price or store locations or current share price. Datable is laser-focused on access that maximizes opportunities for customers and investors to interact with brands in ways that are meaningful and measurable. Datable will be the first company to provide a mobile digital solution which enables more meaningful ongoing engagement. In a world of investing where shares can be moved from the back of an Uber or on board a plane, Datable is showing itself to be dynamic and dealing in access on the go. The company will start with investor relations packages geared towards the small and medium cap cannabis sector, also going after its major existing clients who are public companies that already see the benefits of Datable’s consumer loyalty and rewards solutions.
Keeping Investors Engaged with Loyalty Points
What’s the point of earning points? Companies want to make sure that investors are checking in and want to encourage that behavior. Contact investor relations for information? You can earn points. Share info about the company on social media, helping it gain steam and further access to capital? More points are coming your way. Ask questions? Points for you. Answer questions asked by others? You’ll gain points there too. Even seemingly ho-hum functions like registering as a shareholder and holding shares in escrow become more relevant when attached to incentive points. In fact, those points become a type of parallel value that shows the company’s stakeholders that they’re important and show the world that the company is important to those very individuals–loyalty points are data points.
When investors and shareholders get on board, it’s good for them and good for companies they have a stake in, because the company learns more about what they want to know and can be more proactive in meeting the needs of those key constituents. PLATFORM3 is geared to spit out highly usable and actionable data reports that allow a company to optimize its communications with investors just as it would track consumer buying behavior. Of course, since the platform is also being utilized in consumer loyalty scenarios, the company that takes advantage of Datable’s technology gets a 360 view of its customer and investor community, and a pulse on exactly how buzz and interaction are growing globally at any given time.
Companies that set up with the flexxiNVEST platform Datable is showcasing can hit the ground running with no stress about database management and technical buildout. Cannabis companies can focus on what they do best, whether that’s licensed production, extraction, clinical operations, finished product innovation, or peripheral functions that are making cannabis one of the most appealing investor growth markets out there. When Datable is in the mix, all of a company’s executive focus goes into picking top points of interaction between the company and its consumers and investors–making sure the world knows what the company does best and that momentum only continues to build over time along with revenue and share price growth.
Loyalty Programs: a Proven Path to Improved Corporate Relationships
Datable is playing in a profitable space because investor loyalty is the lifeblood of publicly traded companies. Need proof? Let’s take a look at what some major firms are doing to preserve and strengthen investor sentiment and awareness. There’s a real exchange of information, money, ownership, and incentives taking place, and Datable stands at the nexus of those interactions to make sure it’s all accounted for and meaningful.
This year, Minnesota-based powerhouse 3M Company Inc. (NYSE: MMM) gave its shareholders gift boxes including 18 different 3M products for a cost to shareholders of $26. Paper titan Kimberly-Clark Corporation (NYSE: KMB) sent out a similar bundle. Warren Buffett’s company Berkshire Hathaway (NYSE: BRK.A) is his tool of capitalist success that he has used to acquire several dozen companies. He’s known for having one of the happiest secretaries in the world, and he has made hundreds of millionaires from his humble base in Omaha, Nebraska. Shareholder perks include discounts with portfolio companies like GEICO insurance. When shareholders show up at the annual investor meeting in Omaha, the deal is even sweeter–literally–with offers on Sees Candy, plus cushy coupons for Nebraska Furniture Mart and special items that are exclusive to shareholders who show up at the cornbelt conclave.
Carnival Cruise Lines (NYSE: CCL) keeps its shareholders happy with benefits and rewards for all of its subsidiary companies: Carnival Cruise Line, Princess Cruises, Holland America, Seabourn, Cunard, and Costa Cruises. Here’s an example of a nice overlap between buying shares and setting sail: shareholders get points and dollars for their stays in staterooms. Hit the high seas for a couple of weeks and you’re riding high on hundreds of dollars in credits. Norwegian Cruise Line Holdings (NYSE: NCLH) and Royal Caribbean Cruises Ltd (NYSE: RCL) engage investors as customers with similar programs. Intercontinental Hotels Group (NYSE: IHG) is another company committed to keeping globetrotters happy with their shares and with their stays through loyalty programs that cross over from discounts to supercharged shareholder benefits.
Churchill Downs Inc. (NASDAQ: CHDN) is a good horse to place your bets on if you’re a shareholder interested in horse racing: all of its shareholders who own 100 or more shares get two free passes for unlimited general admission visits to any Churchill Downs-owned facility, valid of course for the prestigious Kentucky Derby. Ford Motor Company (NYSE: F) has a “Friends & Neighbors” Special Vehicle Pricing Privilege (which it calls the X-Plan), available to anyone who owns at least 100 shares of Ford Motor Company common stock for at least half a year before buying a vehicle.
Perhaps closest to the types of shareholder benefits we can expect to see in the cannabis industry are liquor companies and wineries like Willamette Valley Vineyards Inc. (NASDAQ: WVVI). There’s truth in wine, as the old Latin saying tells us, and this small winery stays true to its shareholders with perks aimed at people who love the company and wine itself–winery special events, dibs on buying limited production wines, discounts through its WVV wine club, and access to the winery’s facilities and special events.
However companies hope to reinforce their shareholder relations, Datable Technology Corp. (TSXV: DAC) (OTCQB: TTMZF) will be there to empower the companies and those who actively support them. In the process of nurturing the relationship, Datable will continue to secure its own fortune and investor loyalty as a top growing company that fuels the future of healthy enterprises around the world and in the booming cannabis sector.
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Datable Technology Corp. is a paid client of The Cannabis Investor.
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