Lil Wayne Joins the Growing List of Hip Hop Superstars Profiting on the Burgeoning Cannabis Industry
Snoop Dogg, Drake, Wiz Khalifa, Jay-Z and Now… Lil Wayne
Joining the growing list of celebrity-backed weed brands, American rapper, songwriter, and record executive, Lil Wayne, has just launched his own premium cannabis company: GKUA.
Complete with glossy, high-quality videos of the rap mogul smelling and smoking the premium green in a luxurious setting, the GKUA website describes the venture as follows: “Lil Wayne, artistic giant and connoisseur of cannabis, has created the ultimate cannabis brand, GKUA Ultra Premium. Produced from the finest cannabis, GKUA Ultra Premium products are Lil Wayne tested and approved. Lil Wayne provides inspiration to millions of people and now he is delivering it in one more form, the best high of your life.”
In his own words, the Young Money rapper describes the shift from using cannabis for intoxication to using it for inspiration.
“I used to just want to get high, now I smoke to get inspired,” explained Lil Wayne of the launch of the cannabis brand. “With GKUA, I’m sharing a feeling that I love.”
Using Quality & Creativity as Differentiators
With GKUA, it’s about more than just the name attached to the brand. The company will soon sell premium cannabis products that contain some of the highest natural levels of THC available, a result of sourcing the flowers from specialized growers who produce limited and potent strains. And the theme of the GKUA brand? Creativity.
“The combination of our incredible products, market knowledge and commitment to quality, paired with the unmatched fanbase of Lil Wayne, the ultimate cannabis connoisseur, creates an unprecedented opportunity to create a cannabis brand that values creativity and the artistic pursuit,” said GKUA co-founder and president Beau Golob in a press release. “It’s an honour to lead this company along with Lil Wayne, curating a premium line of products that inspired people and feeds their creativity. This is historic and really exciting!”
To help generate buzz about the brand launch, GKUA will offer customers a chance to attend the GKUA VIP Party, set to feature performances by Lil Wayne and Friends. To win tickets, fans and customers are encouraged to visit official GKUA dispensaries.
The GKUA brand launch is coming hot on the heels of a close call in Saudia Arabia for Lil Wayne. Following a recent performance at the Diriyah Music Festival, Lil Wayne was allegedly nearly arrested for a drug-related incident, taking to Twitter soon after to call out the notoriously conservative country:
“Never going to Riyadh again!!!” The tweet has since been deleted, and though Lil Wayne has provided no further comment, the response from a Saudia official left less room for speculation: “Drugs are not allowed in Saudia Arabia and I am sure that our guys informed you before, and you thought that we are kidding, so shut up and go back to your home.” While we may never know the details of what happened, it’s clear that the cannabis-loving artist is happy to be back in the increasingly cannabis-friendly U.S.
Video Source: Lil Wayne Facebook
The Initial GKUA Product Offering
GKUA cannabis products are scheduled to be available at select Los Angeles dispensaries beginning in 2020, with a larger roll-out expected to follow. Here is a full list of the products that GKUA has announced they will launch with:
- GKUA Ultra-Premium Flower: Sourced from the most experienced growers, GKUA will produce strains that are very limited, incredibly potent and impossibly difficult to find…truly the best flower! Available at launch is HOLLYGROVE a unique strain for Lil Wayne and GKUA and UPROAR a very limited strain.
- GKUA Ultra Premium Battery Technology: This new proprietary ceramic heating element and cutting-edge design is optimized to efficiently deliver vape in easily controllable doses while elevating the user experience. The battery technology combined with GKUA Ultra Premium THC or CBD oil is the future of vape.
- GKUA THC Vape: Sourced from the best cannabis with all organic inputs, GKUA’s THC Vape is an exclusive formulation that carefully transforms the highest quality cannabis into potent THC vape oil. Independently lab tested and certified for purity. GKUA Ultra Premium vape oil, pure and potent.
- GKUA Ultra Premium Concentrates: Intensely potent and flavorful, GKUA Ultra Premium Concentrates are sourced from the finest cannabis flower with off-the-chart THC levels created for dabbing or adding to flower. Potency you can taste and feel.
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