30 Million Instagram Followers Give Bilzerian and Ignite an Advertising Free Roll Over The Competition
Social media megastar, poker player and business mogul Dan Bilzerian recently made headlines when he took his company Ignite International Brands (CSE: BILZ) (OTC: IILBF) to the United Kingdom for the launch its highly anticipated Ignite CBD brand in the European market.
The popular U.S. Ignite cannabis brand officially became a public company when it merged with its Canadian licensing offshoot Ignite International Brands on May 30, 2019. Ignite International Brands trades on the Canadian Securities Exchange (CSE) under the ticker symbol ‘BILZ’. Dan Bilzerian leads the combined entity as its CEO with experienced global consumer brands executive Jim McCormick helping man the ship as the company’s president.
Bilzerian is not your average CEO and he makes this very clear from the get-go. The self-made multi-millionaire travels in style and does so with a crew of beautiful women by his side. Take one look at Dan’s Instagram and you will see what we mean.
Bilzerian has faced some criticism from conservative media outlets and investors over the way he conducts himself but if you watch any of his recent interviews Dan doesn’t give a shit what others think about him. Bilzerian has his own unique style and is living life on his own terms. Changing his ways now wouldn’t make sense considering this mythical persona is what’s contributed to his massive business success.
Video source: True Geordie YouTube Podcast
European CBD Market is Ripe for the Picking
Ignite International Brands announced on July 17, the launch of Ignite CBD into the European market at the high profile Europe CBD Expo that was held at the Mandrake Hotel in London, England. Ignite UK, the company’s European subsidiary released a line of their lifestyle-based CBD products which included vapes, topicals and tinctures.
Ignite UK has officially launched their CBD vapes in three flavours in addition to five different flavours of tinctures. The company has plans to releases more SKUs in the near future. Ignite has gained a reputation for using only the highest quality ingredients to infuse their products which allows them to boast some of the purest full spectrum CBD distillate and 99% pure CBD isolate on the market.
Ignite’s CBD products are now available for purchase by European customers at two retail locations in London as well as online here. Available for purchase immediately are Ignite CBD disposable vape pens, tinctures, and lip balms.
— Ignite CBD (@ignitecbd) July 19, 2019
43 Million Social Media Followers Allows for Unrivalled Organic Promotion
The 100% natural CBD based products have been a smash hit in the U.S. markets thanks to Bilzerian’s unrivalled organic social media campaign.
With over 43 million social media followers across all Ignite and Bilzerian platforms (Instagram, Facebook, Twitter), it is nearly impossible for the competition to compete with this type of campaign no matter how large their budget. The power of real organic reach and promotion is something you cannot replicate. You either have it or you don’t and Bilzerian is the king in this regard.
In addition to Bilzerian’s viral organic content, Ignite has engaged a large group of the top social media influencers, celebrities and athletes to promote the company’s products in a way that comes of as natural and organic. According to Bilzerian’s recent interviews, many are even doing promotion for free.
Ignite’s approach to online marketing is vastly different than any other cannabis company. Ignite uses a plethora of top Instagram models which they have dubbed the ‘Ignite Models’ to push the company’s products in a ‘Sex Sells’ sort of way. Check out one of their advertisements and you will see what I mean. Ignite also pushes the active lifestyle angle which is in direct contrast to the long-time stereotype that cannabis users are lazy couch potatoes.
— Ignite (@IgniteCCo) July 20, 2019
Further building on the active lifestyle approach, Dan regularly posts on his Instagram profile videos of him using cannabis as a pre-workout before hitting the gym. I’ve personally done this myself with excellent results and found a positive increase in motivation, concentration and the very important mind to muscle connection. Cannabis and exercise is an area that has seen tremendous growth in recent years and there is actually research to back up these claims.
It seems that Ignite is off to a great start post-merger and the share price supports this. After a rough start to 2019, shares of BILZ are up roughly 100% in the past couple of weeks.
We’ll continue to follow Dan on his journey as he transitions from the King of Instagram to the King of Cannabis.
Video source: Ignite House YouTube
Featured image source: Ignite Facebook
Learn more about Ignite International Brands (CSE: BILZ) (OTC: IILBF): BILZ IR Website & BILZ Investor Deck
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Disclaimer: Ignite International Brands (CSE: BILZ) was previously a paid client of The Cannabis Investor.