Ignite to Launch a Variety of Ready-to-Drink Beverages Featuring a Branded Alkaline PH9 Water
BILZ Stock Soared Over 12% Today in Reaction to the Beverage News Which May Have Catalyzed a Reversal
Ignite International Brands (CSE: BILZ) (OTCQX: BILZF) (FRA: 2L0) announced this morning that the company is expanding its product offerings with the formation of a new business division called IGNITE Beverages. Ignite, run by CEO and ‘King of Instagram’ Dan Bilzerian, stated that its new IGNITE Beverages division will remain in line with the company’s highest quality standards and will focus on product innovation, development and distribution.
The company reported that it plans to launch a new Ignite branded alkaline PH9 water as its inaugural ready-to-drink beverage.
The company’s website describes the alkaline PH9 water as: “Combining innovation with nature. 60% of our bodies are made up of water, hydrating and nourishing your cells with a high quality source is vital to achieve and sustain optimal health and wellness. IGNITE Water gives you a balance of naturally occurring minerals and electrolytes for great-tasting premium drinking water that is environmentally friendly.”
Ignite expects to follow up on the release of its first product by delivering consumers a variety of additional beverages that the company says “align with the IGNITE brand.”
No timeline was given as to when the official launch would take place but it is expected that additional details will follow in a separate announcement.
“We’ve set out to be both innovative and disruptive in the beverage category with a diverse offering of premium beverages like nothing that’s ever been done before. We’re excited to enter a new market segment and deliver our customers new best-in-class IGNITE products that will help them improve their performance, enjoyment, and hydration.”
Additionally, Ignite informed investors that the company expects to distribute its new beverages nationwide throughout the United States and will conform to all applicable laws and regulations. The company intends to sell its Ignite branded beverages through traditional retail channels such as grocery stores, convenience stores and specialty retail shops.
For those looking for additional information on IGNITE Beverages, the company has created a new website for its beverage division which can be accessed here.
BILZ Stock Price Action & Chart
Shares of Ignite’s CSE listed BILZ stock closed trading today at $1.56 per share, up 12.23% on the day. South of the border on the OTC Markets Exchange, the company’s U.S. listed BILZF stock closed today’s trading session down 0.86% at $1.04. Overseas on the Frankfurt Stock Exchange, Ignite’s German listed shares closed the day at $0.91 per share, up 2.25%.
Up until today’s rally, shares of BILZ stock had been in a downward spiral declining over 40% since October 1, 2019. Over the past month, BILZ has been putting in a bottom with strong support forming around $1.30. The stock has bounced off this support level over 10 times sending a clear signal to the market that the bears are losing strength. With the cannabis sector heating up to begin 2020, this morning’s beverage news seems to have woken up Ignite’s stock and could serve as the catalyst for the stock to officially reverse course and commence a new uptrend. Due to the brief nature of today’s press release, we anticipate follow up announcements regarding IGNITE Beverages.
Disclosure: The Cannabis Investor does not hold a position in any of the stocks mentioned in this article. Ignite was formerly a client of The Cannabis Investor.