Datable Technology (TSXV: DAC) (OTCQB: TTMZF) and The Cannabis Investor’s (TCI) parent company, Circadian Group, have agreed to final terms on their previously announced deal and are now preparing to launch the first of its kind shareholder loyalty and rewards program.
flexxiNVEST helps public companies enhance shareholder loyalty, expand investor awareness and build a database of investors and shareholders via ongoing digital engagement and rewards. In the process, flexxiNVEST captures valuable investor data that can be used to develop and improve investor relations messaging and strategy.
Datable and Circadian have worked out a revenue/profit sharing agreement that both sides are very happy with. The companies plan to target the cannabis industry first and leverage TCI’s very large network of cannabis-focused investors. Datable and Circadian expect to launch flexxiNVEST in the fall of 2019.
Investors who are looking to become members of flexxiNVEST will be able to sign up on TCI. Public companies that wish to engage with new investors as well as give back to their loyal shareholders will also be able to sign up via TCI.
“Circadian is a great launch partner for flexxiNVEST, their Cannabis Investor website is one of the most popular investor websites for the cannabis sector, and they have been leaders in digital investor relations. We consulted with senior executives of public companies and investor relations professionals to develop flexxiNVEST, so we have a solid network of industry players who are interested in marketing and using the platform” said Kim Oishi, Executive Chairman of Datable. “In 2019 we are leveraging PLATFORM³ technology to create new sources of revenue, after a successful lauch in the consumer goods sector last year.”
“flexxiNVEST provides public companies a way to differentiate themselves in a crowded market by rewarding shareholders for their support. flexxiNVEST can amplify digital programs by motivating shareholders and investors to consume and share content with their friends and followers,” said Ryan Troup, President of Circadian. “At Circadian, we have been providing public companies with advice and programs that leverage the reach of digital networks, so we are keen to launch and introduce flexxiNVEST to the capital markets.”
The concept of investor rewards is not necessarily a new one, but this is the first time it is being offered in this format. Companies such as Warren Buffett‘s Berkshire Hathaway (NYSE: BRK.A, BRK.B), 3M Company (NYSE: MMM), Carnival Cruise Lines (NYSE: CCL), and Ford Motor Company (NYSE: F) have all been running similar internal programs successfully for a number of years.
The technology platform responsible for running flexxiNVEST is not a new one either. flexxiNVEST will be run on Datable’s flagship Software-as-a-Service (SaaS) PLATFORM3 portal. PLATFORM3 has been used with great success by many of the largest brands in the world.
Leading consumer brands such as Universal Pictures, Monster Energy, Kroger, Jack Link’s, Snickers, 7up, Dr. Pepper, Doritos, Huggies, Rubbermaid, Toro, Molson Coors, Unilever and 20th Century Fox have all used or are currently using PLATFORM3. The fact that companies such as Universal Pictures have renewed their deal with Datable for three years in a row says a lot about PLATFORM3’s reliability.
Datable’s PLATFORM3 recently sign a deal with one of the largest companies in the world, Procter & Gamble (NYSE: PG). This further cements PLATFORM3’s tried and true technology. Datable’s rock-solid core business and stable of world-class clientele currently do not match up with their share price. There is certainly a huge disconnect between Datable’s fundamentals and their valuation in the market today. This value proposition is one of the main reasons why Datable makes for an attractive investment opportunity.
In addition to flexxiNVEST, Datable is gearing up to add another new revenue stream to its already solid core business. Datable recently signed a deal with uBuck to enter the e-sports arena and create a loyalty and rewards program for that burgeoning space. uBuck is a subsidiary of LiteLink Technologies (CSE: LLT) (OTC: LLNKF).
We believe flexxiNVEST could be the transformational catalyst that changes the entire landscape for Datable and is also what makes this investment so attractive at current levels.
As previously mentioned, the flexxiNVEST program will target the cannabis industry initially but will not be limited to the sector. Many of the PLATFORM3’s customers are public companies and the fact that there is already an existing relationship between them opens the door for the possibility of future deals involving flexxiNVEST.
Early interest in flexxiNVEST from both investors and public companies has been impressive. Thanks to PLATFORM3 it will not be an issue to handle a large influx of sign-ups from both sides.
Let’s take a moment to preview of some of flexxiNVEST’s features to get an idea of what public companies and investors have to look forward to.
Investors that become flexxiNVEST members can earn points for:
- Reading press releases.
- Requesting and watching investor presentations.
- Registering as a shareholder.
- Reading company newsletters.
- Watching corporate videos.
- Sharing company press releases and other investor materials on social media.
- Plus many more attractive features.
- Full list of rewards will be available soon.
- Members will earn tokens that can be cashed in for good or services such as a Virtual Visa, Walmart, and Starbucks cards.
Key Features for Public Companies:
- Create investor awareness and increase visibility for their stock.
- Encourage and reward investors for sharing company materials on social media.
- Build a valuable database of shareholders and investor leads.
- Enhanced ability to raise capital.
- Get started with 4 simple steps.
The number of investment opportunities for investors is vast and the competition for investment dollars has never been stiffer. Take advantage of the latest technology and stand out amoungst the crowd.
Public companies now have the opportunity to treat their shareholders like the real owners of the company they are by rewarding them for their loyalty and support.
This is truly a win/win situation for investors and the companies they hold stock in. The opportunity to get paid for helping your favourite company spread its message will be available soon.
The Cannabis Investor will be releasing further details as the official launch date approaches so stay tuned.
The flexxiNVEST sign up portal will be available on TheCannabisInvestor.ca in the near future. Check back often for new updates.
Public companies and investors that are interested in learning more about flexxiNVEST should contact Ryan Troup, President of Circadian Group & The Cannabis Investor:
Toll Free: 1-866-219-8112
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Datable Technology Corp. is a paid client of The Cannabis Investor.
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